Elämys Live Is a New Finnish Trailblazer in Event Hospitality Business

Travel and event management powerhouse Elämys Group and hospitality sales veteran Starsquad join forces to establish a modern one-stop-shop for event experiences.

A new company by the name of Elämys Live has been founded to answer to the growing and expanding demand for sports-, entertainment-, and culture events. Both corporate and consumer clients expect event organizers to offer high-quality, personalized experiences. Elämys Live’s modern technology, combined with vast experience and resources, can meet these expectations now and in the future.

New Products and Sales Channels for Event Organizers – Every Service at the Same Location for the End-Client

Elämys Live provides event organizers with a highly-skilled sales-, production-, and marketing organization as well as a chance to create additional services by packaging travel services together with tickets. The Elämys booking engine can be directly integrated to the event organizer’s own website.

For the end-client, Elämys Live’s technology platform means the possibility to book a variety of additional services when making reservations for a hospitality package. In addition to tickets, clients can easily book logistics and accommodations through Elämys Live’s dynamic booking system.

Hospitality Packages for 2022 IIHF Ice Hockey World Championships in Finland Are Available Now

Elämys Live has already confirmed its first event partnership deal. Elämys Live is an official partner of the 2022 IIHF Ice Hockey World Championships in Finland and sells VIP packages for the tournament, which will be played in Tampere and Helsinki in the spring of 2022. Elämys Live’s parent company Elämys Group is also an official incoming partner for the championships, taking charge of travel packages for international and domestic guests.

Elämys Live Oy is owned by Elämys Group and Starsquad, who are focusing their hospitality services and sales into the new Elämys Group subsidiary. Stepping up to lead Elämys Live is Jami Palsa, who was previously in charge of Elämys Group’s sports-related key clients. Palsa’s operational team is supported by Elämys Group’s wide-ranging technology-, marketing-, travel-, and production resources. Starsquad’s wealth of experience in hospitality sales and its owners’, Mika Sulin as well as Hjallis and Joel Harkimo, expertise in sports and entertainment will also serve Elämys Live’s clients in the future. Palsa will report to Group CEO Pasi Latva at Elämys Group, and he will join Elämys Group’s board of directors following his appointment.

Elämys Live’s parent company Elämys Group is a Finnish modern-era travel group that serves consumers and corporate clients in several travel sectors, ranging from sports- and active travel to business travel and event organization. Elämys Group’s brands include Elämysmatkat, OK-Matkat, Matka-Agentit, and corporate travel agency Menestys. Elämys has won several international awards in the travel and event management sector in recent years for its innovative and successful efforts in breaking down barriers between the travel and event industries.

Elämys Live’s significant minority owner Starsquad is Finland’s leading specialist in hospitality services and sponsor relationships. Starsquad has sold more VIP event services than any other Finnish company and managed the hospitality sales and operations for countless concerts and entertainment events, including Neste Rally Finland, FIS Nordic World Ski Championships, IIHF Ice Hockey World Championships, and the Urheilugaala award show. After the founding of Elämys Live, Starsquad will continue its operations as developer and intellectual property rights holder of several events as well as an expert organization in the event and sponsorship sectors.

In the attached picture (starting from the left): Jami Palsa, Hjallis Harkimo, Mika Sulin, Pasi Latva 

For more information and interview requests, contact

Jami Palsa, business director, Elämys Live / jami.palsa@elamysgroup.com, / +358 40 528 5100

Pasi Latva, group CEO, Elämys Group / pasi.latva@elamysgroup.com / +358 400 700 328

www.elamyslive.com / www.elamysgroup.com