Elämys Group acquires city break operator OK-Matkat

The Finnish tour operator OK-Matkat joined Elämys Group through an acquisition in October 2020. OK-Matkat was founded in 1982, and it specializes in guided city breaks and tailored group travel. OK-Matkat CEO Peter Forsström continues to lead the company and is appointed a member of the Elämys Group Management Team. With the acquisition, Elämys Group is the second largest Finnish tour operator after Aurinkomatkat.

OK-Matkat will continue to operate under their own brand, and all eight travel specialists will continue in the employment of the company after the acquisition. The acquisition is part of Elämys Group’s investment and growth programme. Elämys aims at growing significantly faster than the market and having a strong competitive position once the demand in the travel industry recovers from the coronavirus pandemic

Elämys Group CEO Pasi Latva wishes OK-Matkat warmly welcome to the Elämys family.

“OK-Matkat is a major operator in the history of Finnish travel industry. In recent years, Peter and Elina Forsström have made amazing job in renewing the brand and product. OK-Matkat is the clear leader in its own segment and they have a wide clientele that is used to having excellent service. Elämys is proud to continue working with the clients and the top experts at OK-Matkat.”

Peter and Elina, the entrepreneurs at OK-Matkat are excited to join the dynamic and quickly expanding Elämys Group.

“Despite the challenging times, we are confident of the future. OK-Matkat wants to continue to be the leading Finnish operator for guided tours. After joining Elämys, we have wider selection of tours to provide for our customers and we are more agile in reacting to changing customer needs.”

In summer 2020, Elämys Group acquired the business of Matka-Agentit and expanded Elämys’ business to further areas of travel by establishing a travel technology specialist unit called Elämys Tech and an international cruise specialist unit called Elämys Cruises. At the same time, Elämys separated its sports and active travel services into their own units.

Read also:
Press release 9.6.2020: Elämys Group acquired tour operator Matka-Agentit


Pasi Latva, CEO of Elämys Group / pasi.latva@elamysgroup.com / +358 400 700 328
Peter Forsström, CEO of OK-Matkat / peter.forsstrom@okmatkat.fi / +358 40 501 5381
www.elamysgroup.com / www.elamysmatkat.com / www.ok-matkat.fi

Elämys Group (Milargo Ltd Oy) / Hämeentie 31, 00500 Helsinki, Finland

Elämys Group is a Finnish next-generation travel business serving consumers and corporate clients in many areas of travel from sports and active travel to corporate travel and organizing international events. Elämys has been awarded in several competitions in the travel and event industry (Finnish Travel Gala, Evento Awards, BEA World). Elämys is the service provider, for example, for the Finnish Olympic Committee and the Olympic Federation of Ireland, as well as thousands of travellers annually.